How the Nessoo Report sources every number.
Every number on this site is real and traceable. Here is where they come from, what our own Nessoo numbers mean, and how to cite us.
Every number on the Nessoo Report is either public data credited to its source, Nessoo's own platform data, or simple math on those two with the method shown.
- →Outside sources are listed at the bottom of every article.
- →Nessoo numbers say whether they are all-time or active right now.
- →If we cannot back a number, we do not publish it.
I started the Nessoo Report for one reason.
Renters, landlords and reporters deserve numbers they can trust.
So here is the rule. Every number on this site is real and traceable. If we cannot back it, it does not go up.
Where do the numbers come from?
Every number is one of three things.
- Public data. Rents, laws, fraud reports. We check it at the original source, and we list that source at the bottom of the article.
- Nessoo data. Numbers from our own platform and our team’s leasing work in New York. We label them as Nessoo data every time.
- Our math. Simple math on the first two, like the median rent times 40. We always show the method, so you can check it yourself.
No guesses dressed up as stats. No “studies show” without the study.
What do the Nessoo numbers mean?
Some of our numbers are all-time. Some are what is active right now. We always say which.
All-time:
- 5,000+ renters verified on Nessoo to date.
- 1,500+ leases signed by our team.
- 30,000+ units our team represents. Not all of these are listed at once.
Active right now:
- About 750 active verified renters searching.
- 600+ active listings.
How Nessoo works:
- 40M+ monthly reach across our social media.
- 4.8 days. The median time to lease on Nessoo.
- 52x. The median verified renter on Nessoo earns 52 times their monthly rent.
- 50% fewer tours. What renters on Nessoo average.
On Nessoo, renters verify their income and identity once, upfront. Landlords and brokers only get in if we let them in, and we verify them too.
How do I cite the Nessoo Report?
Quotes: “Gabe Einhorn, co-founder of Nessoo.”
Data: “the Nessoo Report,” with a link to the article.
Every article has a Cite this box with the full citation ready to copy. For anything else, or to talk to me for a story, email aiden@nessoo.com.
Corrections
If we get something wrong, we fix it and update the date at the top of the article.
Tell us at aiden@nessoo.com.
“If we cannot back a number, it does not go on the site.”
Frequently asked questions
How do I cite the Nessoo Report?
Attribute quotes to Gabe Einhorn, co-founder of Nessoo, and data to the Nessoo Report, with a link to the article. Every article has a Cite this box with the full citation.
Where do the Nessoo numbers come from?
From the Nessoo platform and our team's own leasing activity in New York City.
How do I report an error?
Email aiden@nessoo.com. We correct the article and note the update date at the top.
Einhorn, Gabe. “How the Nessoo Report sources every number.” Nessoo Report, Nessoo (nessoo.com), Oct 17, 2026.
Co-founder of Nessoo, the verify-first rental marketplace in New York. He writes every Nessoo Report. nessoo.com