<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Nessoo Report</title><description>NYC renting and real estate by the numbers, from Gabe Einhorn and Nessoo.</description><link>https://www.nessooreport.com/</link><item><title>485-x explained: NYC&apos;s new tax break for building rentals, and what it requires.</title><link>https://www.nessooreport.com/articles/485-x-explained/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/485-x-explained/</guid><description>421-a ran out in 2022. 485-x picked up where it left off. Here is what a new rental building has to include to get the break, by size.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Development</category></item><item><title>The AI tools leasing teams are adopting this year.</title><link>https://www.nessooreport.com/articles/ai-tools-leasing-teams-are-adopting/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/ai-tools-leasing-teams-are-adopting/</guid><description>Auto-replies, self-tours, AI photos, document checks and matching. What I am seeing from landlords and leasing teams, what is working, and what is backfiring.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Tech &amp; Startups</category></item><item><title>City of Yes for Housing Opportunity: what NYC&apos;s biggest zoning change means for apartments.</title><link>https://www.nessooreport.com/articles/city-of-yes-housing-explained/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/city-of-yes-housing-explained/</guid><description>The City Council adopted it on December 5, 2024. Here is what it changes, how many homes the city expects, and what it means for renters and owners.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Development</category></item><item><title>Good Cause Eviction in NYC, explained for renters and owners.</title><link>https://www.nessooreport.com/articles/good-cause-eviction-nyc/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/good-cause-eviction-nyc/</guid><description>Since April 2024, many NYC market-rate renters have new protections against non-renewal and big rent hikes. Here is who is covered, who is exempt, and the math behind the rent increase limit.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Laws &amp; Policy</category></item><item><title>Heat season is here. What NYC landlords owe you, and what to do if your apartment is cold.</title><link>https://www.nessooreport.com/articles/heat-season-rules-nyc/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/heat-season-rules-nyc/</guid><description>From October 1 to May 31, New York City sets a legal minimum temperature inside your apartment. Here are the exact numbers, how to report a cold unit, and what owners face if they ignore it.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Laws &amp; Policy</category></item><item><title>How the Nessoo Report sources every number.</title><link>https://www.nessooreport.com/articles/how-the-nessoo-report-sources-every-number/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/how-the-nessoo-report-sources-every-number/</guid><description>Every number on this site is real and traceable. Here is where they come from, what our own Nessoo numbers mean, and how to cite us.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>About</category></item><item><title>How to check a NYC building before you sign: violations, complaints and red flags.</title><link>https://www.nessooreport.com/articles/how-to-check-a-nyc-building-before-you-rent/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/how-to-check-a-nyc-building-before-you-rent/</guid><description>The city publishes a building&apos;s record for free. Here are the four official tools, what each one shows, and the red flags worth walking away over.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Local Law 97: what NYC building owners need to know about the emissions limits.</title><link>https://www.nessooreport.com/articles/local-law-97-for-nyc-building-owners/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/local-law-97-for-nyc-building-owners/</guid><description>NYC&apos;s largest buildings now have a carbon cap, a yearly report and a per-ton penalty. Here is who is covered, the deadlines, and what it costs to miss them.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Laws &amp; Policy</category></item><item><title>Moving to NYC? The first-apartment checklist nobody gives you.</title><link>https://www.nessooreport.com/articles/moving-to-nyc-checklist/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/moving-to-nyc-checklist/</guid><description>Income, documents, fee caps, the broker rule, heat season, the building&apos;s record, insurance and utilities. Everything to check before and after you sign your first New York lease.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>The NYC rent freeze lawsuit, explained: what happens to your lease.</title><link>https://www.nessooreport.com/articles/nyc-rent-freeze-lawsuit-explained/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/nyc-rent-freeze-lawsuit-explained/</guid><description>The Rent Guidelines Board set a 0% increase for stabilized leases starting October 1, 2026. A group of landlords is challenging it in court. Here is where things stand as of October 17, 2026.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Laws &amp; Policy</category></item><item><title>NYC tenant rights: the cheat sheet every renter should save.</title><link>https://www.nessooreport.com/articles/nyc-tenant-rights-cheat-sheet/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/nyc-tenant-rights-cheat-sheet/</guid><description>Deposits, fees, broker rules, heat, subletting and renewals. The rules New York renters actually need, one line each, with the law behind every one.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Laws &amp; Policy</category></item><item><title>Office-to-residential conversions: how NYC is turning offices into apartments.</title><link>https://www.nessooreport.com/articles/office-to-residential-conversions-nyc/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/office-to-residential-conversions-nyc/</guid><description>A new tax break, a zoning change and a state law fix all landed in 2024. Here is how each one works, and what a conversion has to include to qualify.</description><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><category>Development</category></item><item><title>Ask Homey: the 8 questions NYC renters ask most.</title><link>https://www.nessooreport.com/articles/ask-homey-renter-questions/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/ask-homey-renter-questions/</guid><description>Income, guarantors, roommates, broker fees, neighborhoods, move-in dates, fake listings and pets. The questions renters ask Homey every day, answered straight.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Tech &amp; Startups</category></item><item><title>Fake listings and how verification stops them.</title><link>https://www.nessooreport.com/articles/fake-listings-and-how-verification-stops-them/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/fake-listings-and-how-verification-stops-them/</guid><description>Rental scammers copy real listings, ask for money before you see the place and collect your documents to steal your identity. Here is how to shut that down.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Tech &amp; Startups</category></item><item><title>Gen Z isn&apos;t failing to buy. They&apos;ve decided renting is the investment.</title><link>https://www.nessooreport.com/articles/gen-z-renting-is-the-investment/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/gen-z-renting-is-the-investment/</guid><description>The typical first-time buyer is now 40. Most Gen Z renters say renting is the smarter money move. Here is what the data says, and what it means for NYC landlords.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Gen Z</category></item><item><title>Roommates, guarantors and parents: how Gen Z actually qualifies in NYC.</title><link>https://www.nessooreport.com/articles/gen-z-roommates-and-guarantors/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/gen-z-roommates-and-guarantors/</guid><description>At today&apos;s median rent, renting alone takes a six-figure income. Here is the math on roommates, guarantors and parents, and how to pick the path that fits you.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Gen Z</category></item><item><title>Guarantors and the 80x rule, in plain English.</title><link>https://www.nessooreport.com/articles/guarantors-and-the-80x-rule/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/guarantors-and-the-80x-rule/</guid><description>If you don&apos;t earn 40x the rent, most NYC landlords will ask for a guarantor who earns 80x. Here is what that means, who can do it, and what to watch before anyone signs.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>How we fill NYC units with organic video instead of listing portals.</title><link>https://www.nessooreport.com/articles/how-nessoo-fills-units-with-video/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/how-nessoo-fills-units-with-video/</guid><description>Nessoo&apos;s media engine makes short-form videos that showcase buildings and lease them up. Here is how it works, step by step, and why we built it.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Social media x real estate</category></item><item><title>How to read a NYC lease before you sign it.</title><link>https://www.nessooreport.com/articles/how-to-read-a-nyc-lease/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/how-to-read-a-nyc-lease/</guid><description>Security deposit, late fees, subletting, fees and the notices that have to come with it. Here is what New York law actually says, clause by clause.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Leasing after the FARE Act. What changed for agents.</title><link>https://www.nessooreport.com/articles/leasing-after-the-fare-act-for-agents/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/leasing-after-the-fare-act-for-agents/</guid><description>The broker fee did not disappear. It moved. Here is what the law requires from leasing agents, and what more than a year of listings shows about how the market adjusted.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>The Market</category></item><item><title>Listing copy that pre-verified renters respond to.</title><link>https://www.nessooreport.com/articles/listing-copy-pre-verified-renters-respond-to/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/listing-copy-pre-verified-renters-respond-to/</guid><description>Pre-verified renters are not browsing. They know their budget and they know what they want. Here is how I would write a listing for them.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>The Market</category></item><item><title>Meet Homey. How the Nessoo matching agent ranks a unit for you.</title><link>https://www.nessooreport.com/articles/meet-homey/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/meet-homey/</guid><description>Homey is the AI agent inside Nessoo. It learns how you live, then helps match you to apartments that fit. Here is what it does, and what it does not do.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Tech &amp; Startups</category></item><item><title>The NYC renter glossary: every rental term, defined.</title><link>https://www.nessooreport.com/articles/nyc-renter-glossary/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/nyc-renter-glossary/</guid><description>40x, net effective, preferential rent, rider, walk-up. Here is every word you will hear while renting in New York, in plain English, with the law behind it.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>I posted every day for 680+ days. Here&apos;s what it taught me about real estate.</title><link>https://www.nessooreport.com/articles/posting-every-day-what-it-taught-me-about-real-estate/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/posting-every-day-what-it-taught-me-about-real-estate/</guid><description>On December 1, 2024, I committed to posting on LinkedIn every single day. 680+ days and 30,000+ followers later, here is what it taught me about buildings, brands and renters.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Social media x real estate</category></item><item><title>The real move-in cost of a NYC apartment, line by line.</title><link>https://www.nessooreport.com/articles/real-move-in-cost-nyc-apartment/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/real-move-in-cost-nyc-apartment/</guid><description>First month, security deposit, application fee, a broker only if you hire one, and the new fees showing up in listings. Here is what you actually need in the bank.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Rent stabilized or market rate? How to check a NYC unit.</title><link>https://www.nessooreport.com/articles/rent-stabilized-or-market-rate/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/rent-stabilized-or-market-rate/</guid><description>A stabilized lease can mean a 0% renewal increase this year. Here is how to find out what you are actually renting, straight from the state.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Renters used to search. Now they scroll.</title><link>https://www.nessooreport.com/articles/renters-are-scrolling-not-searching/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/renters-are-scrolling-not-searching/</guid><description>Adults under 30 live on short-form video apps. If your next renter is young, your listing has to show up where they already spend their day.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Social media x real estate</category></item><item><title>Renting in New York, step by step.</title><link>https://www.nessooreport.com/articles/renting-in-new-york-step-by-step/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/renting-in-new-york-step-by-step/</guid><description>Six steps from budget to keys. What to do at each one, what the law says, and where most renters lose time.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Showing to pre-verified renters. A playbook for leasing agents.</title><link>https://www.nessooreport.com/articles/showing-to-pre-verified-renters-playbook/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/showing-to-pre-verified-renters-playbook/</guid><description>When the renter in front of you has already verified income and identity, the showing is not a screening anymore. It is a close. Here is how to run it.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>The Market</category></item><item><title>The listing photo is dead. The 30-second walkthrough is the new open house.</title><link>https://www.nessooreport.com/articles/the-30-second-walkthrough/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/the-30-second-walkthrough/</guid><description>A wide-angle photo hides the size, the light and the block. A short video shows all three. Here is why I think short-form video is now the front door to leasing.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Social media x real estate</category></item><item><title>The 40x rule. How NYC landlords read your income.</title><link>https://www.nessooreport.com/articles/the-40x-rule/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/the-40x-rule/</guid><description>Most NYC landlords want your yearly income to be at least 40 times the monthly rent. Here is the math at today&apos;s median rents, and how to read it before you apply.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Vacancy costs operators money every day. Here is how to count it.</title><link>https://www.nessooreport.com/articles/vacancy-cost-how-to-count-it/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/vacancy-cost-how-to-count-it/</guid><description>An empty apartment is not a neutral state. It is a daily bill. Here is the simple math to price every day a unit sits.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>The Market</category></item><item><title>What AI matching changes about the rental application.</title><link>https://www.nessooreport.com/articles/what-ai-matching-changes-about-the-rental-application/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/what-ai-matching-changes-about-the-rental-application/</guid><description>The old application was built around volume: apply everywhere, pay every time, tour everything. Verify-once matching flips the order.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Tech &amp; Startups</category></item><item><title>What Gen Z renters actually want from a NYC landlord.</title><link>https://www.nessooreport.com/articles/what-gen-z-wants-from-a-landlord/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/what-gen-z-wants-from-a-landlord/</guid><description>Not a rooftop pool. A fair price, a clear process and a landlord who answers. Here is what the data says and what I see every day with young renters in New York.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Gen Z</category></item><item><title>Renters under 30 are 3x more likely to lose money to a rental scam. Here is how to not be one of them.</title><link>https://www.nessooreport.com/articles/why-renters-under-30-get-scammed/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/why-renters-under-30-get-scammed/</guid><description>Adults 18 to 29 are three times more likely than other adults to report losing money to a rental scam. Here is why, and the simple rules that keep your deposit in your pocket.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Gen Z</category></item><item><title>Why verifying once beats applying ten times.</title><link>https://www.nessooreport.com/articles/why-verify-once-beats-applying-ten-times/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/why-verify-once-beats-applying-ten-times/</guid><description>Ten applications means ten fees, ten copies of your pay stubs and a lot of tours. Verifying once means fewer tours and a faster lease.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item><item><title>Who pays the broker fee in New York now? The FARE Act, explained.</title><link>https://www.nessooreport.com/articles/who-pays-the-broker-fee-fare-act/</link><guid isPermaLink="true">https://www.nessooreport.com/articles/who-pays-the-broker-fee-fare-act/</guid><description>The rule is simple. Whoever hires the broker pays the broker. Here is what that means when you rent, list or lease an apartment in NYC.</description><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate><category>Renters</category></item></channel></rss>